Granny's campaigns and contents

Looking for even more granny's treats?

Granny's campaigns and contents

Looking for even more granny's treats?

From the first daft idea to the finished video: we produce our campaign content ourselves — with lots of love, even more humour, and the most charming leading actors you could wish for. This is just a small taste of what we make.

Real Lives

Not just numbers, but lives: Marianne travels to Scotland on her own, Susanne takes private dance lessons, Ingrid runs 100 km a week, Resi goes to the museum — because their job gives them the freedom their pension alone can't.

with the kind support from

Erste Stiftung Logo

Staying curious pays off

Language trips at 70+, English with guests from all over the world — Marianne shows that learning knows no age. Her job gives her the financial freedom for courses, little extras and, above all, the feeling of staying in the game.

"Other people keep a horse — I dance"

Susanne always loved to dance, but never found the right partner. Today she takes private lessons, dresses up especially nice — and floats across her living room. That she can afford it, and dares to, has a lot to do with her job: extra income, young colleagues, more self-confidence.

100 km a week — right into the thick of life

Running keeps her fit, the job keeps her sharp. Ingrid powers through — on the running track and in the team. At Vollpension she isn't on the sidelines but right in the middle of things: needed, active, among people.

Living for culture on €1,087

Resi budgets her pension carefully — and refuses to give up art. With a culture pass and her extra income, she treats herself to exhibitions, guided tours and the coffee afterwards. No penny-pinching, all attitude.

When our grandmas and grandpas celebrate Christmas

The quiet season? Pfff — that’s for everyone else. Here, Christmas 2025 properly kicked off: our grannies and grandpas right in the middle of the glitter, biscuits and Christmas chaos. Pictures say more than a thousand cookies — see for yourself:

Vollpension Weihnachtskampagne 2026: Senior:innen sitzen an einem Weihnachtstisch, der eskaliert ist
Frau Kathrin mit einem Jutebeutel der Vollpension Wien
Herr Bert und Frau Angelika mit einem T-Shirt mit Punschkrapferl-Stickerei der Vollpension Wien
Frau Kathrin mit dem OMA2412 Weihnachtsbackbuch der Vollpension
Herr Bert mit Vollpension Gutscheinen
Herr Bert mit dem Punschkrapferl Socken aus der Vollpension Wien
Drei Senior:innen mit Jutebeuteln der Vollpension Wien

Generation Talk

In our Generation Talk, well-known young voices meet our grandmas and speak openly about the topics that move every generation.

Diet Culture (2025)

Matthias Gaeta and Sophie talk with our grandmas about diet culture: body image, beauty standards and self-acceptance across the generations. The pressure changes — but the conversation stays just as important.

Love, Lust & Liqueur (2023)

Content creator Christl Clear meets Frau Susi. While mixing up some vegan eggnog, things quickly get personal: how many men has Frau Susi had? How do love — and sex — change over the years?

Even more campaigns

Krautinvesting (2025)

A funding campaign that shows how to tell a growth story with heart and attitude.

Generationenorakel — XMAS (The Generation Oracle)

Every year, the same old headache: what on earth do you get whom for Christmas? Don't despair — ask the oracle.

Bake Against Poverty (2021)

Our worldwide call for seniors to become online baking instructors. The campaign that went around the world.
Vollpension Sweet Cred: Buchteln
Vollpension Scheingeschäfte
Black Friday (2020)

OMAsterclass: learn to bake from the pros

Nobody bakes like Grandma — and nobody explains it better. In our OMAsterclasses, our grandmas and grandpas pass on their knowledge: step by step, with all the tricks you won't find in any cookbook.
OMAsterclass: Viennese Pastries
OMAsterclass: Vegan Baking
OMAsterclass: Christmas Baking